If you’re jazzing up old YouTube videos, re-watch them and try to pinpoint the main topic. Like all search engines, YouTube works by matching the users search term with the most relevant and highest quality results. Whether you’ve already posted your videos on YouTube, or you haven’t even pressed record yet, targeting a relevant keyword to base each video around will really help your YouTube SEO efforts. The first of our YouTube SEO tips is all about keywords. So let’s demystify the whole thing: let’s take a look at 10 ways to nail YouTube SEO, optimise your videos and channel, and, ultimately, get more viewers! How to rank YouTube videos fast 1. Whichever way you slice it, the success of any YouTube channel depends on being able to slide your content into those precious YouTube search results.

In many ways YouTube SEO is more straightforward than other search engines.īecause, unlike Google and others, which give real weight backlink profiles, domain metrics and other complex factors to evaluate rank, YouTube SEO pretty much boils down to optimising things you can control: making awesome videos, and signposting them properly with technical stuff like video descriptions, playlists and metadata. Human’ SEO signals which tell the algorithm whether the people who watch your YouTube content think it’s any good: stuff like watch time, click rate, retention and user engagement.‘Technical’ SEO signposts like YouTube video description, transcript, title, description and tags, which tell the algorithm what your content’s about.Specifically, the YouTube algorithm depends on two ‘groups’ of things: Instead, just remember the ‘goal’ of any search engine: to give searchers the best quality content, which best matches what they’re looking for. Like any search engine, YouTube video rankings are determined by a complex algorithm, but our advice is not to get caught up in trying to understand every single factor.

Keyword research: Ahrefs Keyword Explorer.

Youtube video seo